Durban citizens will soon have little excuse not to maintain a healthy lifestyle following the launch of the Prime Human Performance Institute on Monday morning at the Moses Mabhida Stadium.
The 1700m2 state of the art Sports Science and High Performance facility which will be situated at the iconic Moses Mabhida Stadium promises to expose the health conscious ‘man on the street’ to the province’s leading sport medical specialists and facilities.
“The cutting edge technology will not be limited to big organizations only but it will also be open to the broader public and they will get access to the best medical attention the facility will offer.
Basically it will be a one stop shop for everything,” said Prime Human Performance Institute CEO, Brandon Goodenough.
The project will see a host of medical practioners and organizations from different sporting codes meet to provide a haven for Soccer, Rugby, Swimming, Athletics, Lifesaving, Archery, Track Cycling, Cricket, Running and Triathlon interested public.
“In addition we will be putting together different packages associated with different needs the public may want in accordance with their sporting codes” added Goodenough.
The institute has assembled a dream team of partners, AmaZulu FC, University of KwaZulu Natal, Investec International Rugby Academy, Cold Spa, Sporting Edge UK, Zamar, Hirsch’s, eta and as technical sponsors, Adidas.
Dr Craig Roberts – senior SA Rugby team – doctor hinted on the possibility to attract recognized athletes from other provinces to use the facility for their training.
“We want to take the professional approach and offer it to the man on the street as well as make it the breeding ground for athletes around the country.
Roberts also said that the facility might look to attract official teams like the Springboks in the long run.
UKZN’s Professor Johan van Heerden who is HOD in Biokinetics, Exercise and Sciences Leisure Sciences’ announced the university’s involvement will ensure that Prime provides leading research in wellness, high performance and rehabilitation in the country.
Also to benefit will be the province’s budding medical practioners within the university who will be exposed to the facility for their practicals.
AmaZulu General Manager, Peter O’Connor gave the facility his stamp of approval: “We’re delighted to be involved with such a facility.
With the proven track record of the personnel involved and as the encore tenants in the stadium we have no doubt that it’s a worthy project to be associated with,” said O’Connor.
Prime will be open to the public by the 2nd of May 2012.